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Better Bulbs
High-tech lighting is getting more energy-efficient and more aesthetically pleasing too
421 words
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Zojirushi: Recipe for a New Strategy
Zojirushi ruled rice cookers — but to grow, it had to bring a unique design focus to other products
572 words
The Six-Figure-Job Hunt
With so many top earners out of work, there's more talent chasing fewer gigs. Here's how to adapt
926 words
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De-Cluttering Your Mailbox
All those catalogs and credit-card offers kill a lot of trees. But new websites can help reduce unwanted snail mail
501 words
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Chocolate, Meet Choco-Luxe
How high-end start-ups and far-out flavors are upgrading America's favorite candy
354 words
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Spice Girls.
With a fresh take on herbs, a pair of rookie entrepreneurs is stirring up the market for seasoning
637 words
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Kids: Watching What They Eat
From sugary cereals to fruity late-night snacks, a day in the dietary lives of three American teens
495 words
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Postcards From Las Gizmos, Nev.
American households average 26 pieces of electronics, according to the Consumer Electronics Association, and spend $1,500 a year on tech toys. To look for more stuff, 150,000 visitors flocked to this year's Consumer Electronics Show, the wired world's annual gadget extravaganza, in Las Vegas. So did we. Here are some cool new devices. Rabbit Lips Nabaztag's ...
216 words
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Technology: Showdown In Cyberspace
Those 800-gigabyte gorillas of the Web, Google and Yahoo!, are locked in a furious battle to capture our eyeballs--and the winner, so far, is the user. Each portal has launched a flurry of nifty features and cool tools in the past few months. Here's a guide to the best new stuff. --By Jeremy Caplan GOOGLE ...
395 words
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Hear the One About ... Me?
With the season for mindless tomes upon us, a clutch of books by comedians offer memories and quips in equal measure. Before you head to the beach, here's a sampler. -By Jeremy Caplan LEWIS BLACK The Daily Show commentator riffs on his suburban upbringing: "I was raised in Silver Spring, Maryland ... We were too ...
204 words
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Money: Changing Cards
Prepare to take a closer look at your credit-card bills: Chase, Citibank, and other card issuers are raising minimum payments from 2% to as much as 5% of outstanding balances. The rates will take effect by fall. --By Jeremy Caplan ...
40 words
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Pets are People Too
THE HUMAN ANIMAL IS A BIZARRE BEAST. HAVING popularized pet yoga, doggie "bark mitzvahs" and other novel anthropomorphisms, animal lovers keep blurring the lines between man and his animal-kingdom friends. And sometimes the animals do the blurring. --By Jeremy Caplan •WATCHDOG After speed-dialing 911 for her unconscious owner and barking into the phone, a Rottweiler ...
142 words
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Strange Brandfellows
CORPORATE MARKETERS SEEM TO BE COUPLING ODDLY THESE days. We have Stoli-flavored sugar, Starburst-sweetened milk--even a Bulgari-brand hotel. The latest corporate marriages are carrying cross-promotional synergy into new frontiers of commerce. --By Jeremy Caplan ADIDAS + GOODYEAR The tire giant did more than just rubber-stamp these Adidas Tuscany shoes. The company used its Eagle F1 ...
195 words
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